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Design strategic imperatives for transformation in the conventional market business in Indonesia

Hendra, F. and Mairizal, Mairizal and Dahniar, T. and Adhistian, P. (2021) Design strategic imperatives for transformation in the conventional market business in Indonesia. Journal of Advanced Research in Business and Management Studies, 22 (1). pp. 20-26. ISSN 2462-1935


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The impact of the Covid-19 pandemic has a negative influence on conventional market businesses in many developing countries in the world. Several companies that conduct conventional marketing activities have difficulty reaching their consumers. This paper designs a transformation strategy from conventional sales activities to Strategic Smart Market as the main challenge for conventional market businesses. Its to change the mind set and business strategy of an ordinary market towards a smart thinking-based market in Indonesia. The method used in this paper is a collaboration of internal marketing and external marketing approaches by optimizing the function of employees to engage in product sales activities. As a first step the authors identify market segmentation, market share, sales structure and integration of contributions across functions and product supply chains. The results of this study are coherent and integrated business strategies that change conventional marketing methods into smarter strategies that can improve the performance of activities, start from promotion cost, cost delivery, sales wages, customer prospect, interaction with marketing facilities, new customers targets, expanding target market, customer feedback and product information activities.

Item Type:Article
Uncontrolled Keywords:Covid-19, strategic smart market, Indonesia
Subjects:H Social Sciences > H Social Sciences (General)
T Technology > TA Engineering (General). Civil engineering (General)
Divisions:Razak School of Engineering and Advanced Technology
ID Code:97617
Deposited By: Yanti Mohd Shah
Deposited On:21 Oct 2022 01:47
Last Modified:21 Oct 2022 01:47

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