Halal goods as a da’wah medium and its challenges

Abstract

Each individual is obliged to either directly or indirectly perform da'wah especially to non-Muslims. At the same time, every Muslim is obliged to seek and use halal products in daily life. By using qualitative content analysis method, the objectives of this writing is to unveil the concept of halal, factors of halal goods benefits, halal products as a medium of da’wah, as well as its challenges. The result shows that halal products do not only have a secure, healthy freshness, but has many benefits. Plenty of benefits in halal products can be shared with all humans regardless of religion and can be practiced as culture. Thus, the use of halal goods became effective medium in preaching the beauty of Islam indirectly. Nevertheless, missionary approach through halal products has its own challenges.