Perusahaan keluarga dan industri pelancongan penginapan di Pantai Chenang, Langkawi

Abstract

The purpose of this study is to examine and explore the situational opportunities and limitations of family business in tourism industry according to the three dimensions of the industry’s domain, namely, ownership, enterprise and family. The study engaged in a combination of the qualitative and quantitative approaches with that of the life history method. Data was obtained through the semi-structured in-depth interview that is directly interfacing with the respondents. Thirteen lodging activities involved in the family business operating within the Pantai Chenang tourism corridor in Langkawi were chosen as respondents. It is found that majority of the operators are in the family dimension for the Agency Benefits category, enterprise dimension for Family Oriented Business, and ownership dimension for the Profit and Growth Oriented category. Findings also revealed that the locational advantage and industrial surroundings, particularly capital incentive and government policies have a significant role in the growth of family business in tourism. The Tourism Area Life Cycle (TALC) Model was used as the basis for developing the Accommodation Activity Growth Model for the Family Business in Pantai Chenang. It was found that both models illustrate a relatively similar curve distribution patterns; slowing pace at the early stage, becoming rapid during the development stage, and slowing again at the consolidation stage. Findings of the study could be used as a guidance by the public sector to consider employing appropriate measures to ensure that family business in the tourism industry are sustainable and remains competitive in the future.