Analysis of online business management during covid-19 pandemic

Abstract

Online business is currently booming and growing rapidly. The Covid-19 pandemic has forced all sectors to impose social restrictions. It also certainly has an impact on businesses. Businesses made offline must simultaneously turn strategies into online businesses. Therefore, the proficiency of female businesspeople should be able to take advantage of the opportunities that exist in society. The purpose of this research is to: 1) know the business condition of Online Business in female business people and 2) know online business management in the covid-19 pandemic? The method used in this study is the qualitative method through interview instruments. The results showed that of the 5 respondents interviewed the current condition of covid-1 the business can still run but must adjust to the current pandemic situation and conditions by diversifying products according to market demand to provide health-focused goods to prevent the Covid-19 virus. While the management of online business that is done can be seen from the aspect of human resources is already well owned because the average educated S1, financial aspect has not done separation of personal financial management and still has not routinely recorded financial statements, the production aspect is still only doing production without using advanced tools but the packaging is already premium class, and the promotional aspect utilizes social media to boost purchases.