Evaluation of the effective factors on online internet usage in organizations

Abstract

The present study intends to investigate the effective factors in internet banking form the viewpoints the customers of Eghtesed-e-Novein Bank in Tehran, the capital city of Iran. This survey utilizes descriptive and correlational statistics to analyze the collected data. All customers of Eghtesed-e-Novein Bank in Tehran are the population of this study out of which 453 customers were selected as the participants of this study using multi-stage stratified random sampling. The required data were collected using a valid questionnaire. Based on the hypotheses, the collected data were analyzed through the tests of Structural Equation Model and Factor Analysis using LISREL software. This study investigates the effect of technical and personal features on the internet bank channel. Technical features include 3 variables: channel security, the level of the channel complication, and the efficiency of the channel. Personal features also include 3 variables: the level of the individual's knowledge, the level of the individual's risk-taking and the social features. The results of the statistical analyses revealed that the variables security and the level of complication had strong effect on using the internet bank channel whereas the variable efficiency did not have effect on it. In addition, the results showed that the level of the individuals' knowledge and risk-taking had strong effect on using the internet bank channel and social features did not have effect on it. According to the results, technical features of the channel and the customers' features had strong effect on using the channel of the bank branch.