Hubungan jaringan antara perusahaan kecil dan sederhana industri pelancongan di Kampung Cherating Lama, Pahang

Abstract

This study aimed to determine the networking between small and medium enterprises (SMEs) of the tourism industry in Kampung Cherating Lama. Networking between firm are the most important elements of social capital especially to SMEs . The main objectives of this study were (1) to investigate the character of small and medium enterprises (2) to determine the level of network relations between small and medium enterprises of tourism in Kampung Cherating Lama and (3) to determine whether the relationship between corporate network provide benefits to enterprises involved. This study used two main approaches to collecting data and information as interviews and questionnaires from 31 owner-manager SMEs were involved in tourism industry. The study found that all SMEs in the Kampung Cherating Lama run relationship network but at a modest pace in which the level of frequency they run relationship between corporate network on the scale sometimes and to network among family members is on a scale constantly. While the benefits and interests derived from the activities of this network of relationships categorized into two parts, namely learning and the exchange of information and increased business activity. Finally the findings of this study will be beneficial to the owners of SMEs to strengthen ties and strong social networks as a model to enhance the competitiveness of enterprises.