Evaluation of conceptual properties by layperson in residential façade design

Abstract

When it comes to aesthetic evaluation of a design, architects and non-architects differ from each other. This study demonstrates how aesthetic evaluation of buildings could be predicted. These predictions are important for architects as they can be used to find the users preferences and expectations of the design. Preference is considered to involve conceptual evaluation about whether the design is liked or disliked. In environmental preference, this type of conceptual evaluation might be conscious or unconscious. The aim of this study is to identify the essential conceptual properties that are related to aesthetic evaluation of façade designs using qualitative methodology. As a result it can be concluded that not all the conceptual properties are related to aesthetic evaluation of the design. Some conceptual properties are not important from the eye of non-architects and some are highly important. Findings of this research could help architects to understand the perception of non-architects.