Chew, Boon Cheong (2003) Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd. Masters thesis, Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development.
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| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Supervisor : Abu Bakar Abd. Hamid; Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2003 |
| Subjects: | Unspecified |
| Divisions: | Management and Human Resource Development |
| ID Code: | 19078 |
| Deposited By: | Kamariah Mohamed Jong |
| Last Modified: | 30 Nov 2011 04:27 |
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