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Distribution-support technologies in commercialisation: the Malaysia research universities (RU) experiences

Mohd. Rosdi, Siti Asma and Ramdan, Mohamad Rohieszan and Adam, Sabrinah and Mohd. Fuzi, Nursyazwani and Abdul Razak, Azila and Jamaludin, Nurul Atasha (2022) Distribution-support technologies in commercialisation: the Malaysia research universities (RU) experiences. Journal of Distribution Science, 20 (11). pp. 11-17. ISSN n/a

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This article explores the experiences of Research Universities (RU) on distribution-support technologies in commercialisation with a specific focus in the Malaysian context. Research design, data and methodology: A qualitative research was carried out, in which six RU were interviewed. A structured interview was conducted. To analyse and interpret the data was using an approach adopted in qualitative thematic strategy. The findings were transcribed using Atlas.ti software to analyse related themes through a thematic analysis approach to link theories. Results: The findings provide useful insights into the significant roles of distribution-support technologies on the commercialisation strategy and impacts on the ecosystem of innovation and commercialisation in providing the importance of Distribution-support Technologies to strengthen the role of university-industry-community relation to drive the economy towards a high-income nation. Conclusions: This study will contribute theory through commercialisation literature by adding new knowledge concerning the link between universities and distribution-support technologies in commercialisation. Therefore, the practical contributions are significant for universities; industries; research institutes; government and societies to develop and plan strategically for effective, strategic and sustainable distribution-support technologies in innovation and commercialisation ecosystem.

Item Type:Article
Uncontrolled Keywords:commercialisation , Research University , Malaysia
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD30.2 Knowledge management
ID Code:98728
Deposited By: Narimah Nawil
Deposited On:02 Feb 2023 15:17
Last Modified:02 Feb 2023 15:17

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