Universiti Teknologi Malaysia Institutional Repository

Embracing digital interactive platforms for rapid internationalization

Mohamad, Azlina and Mohd. Rizal, Adriana and Ho, Theresa Char Fei and Anor Salim, Farah Akmar (2022) Embracing digital interactive platforms for rapid internationalization. Xinan Jiaotong Daxue Xuebao/Journal of Southwest Jiaotong University, 57 (3). pp. 89-101. ISSN 0258-2724


Official URL: http://dx.doi.org/10.35741/issn.0258-2724.57.3.8


Digital interactive platforms (DIP) enhance communication in a growing online interaction and promote innovation in small business operations. However, there is still a lack of knowledge about the interactions between small and medium-sized enterprises (SMEs) and stakeholders via DIP and the factors contributing to accelerating internationalization. Therefore, this study aims to explore the DIP used by SMEs to interact with service providers to accelerate their internationalization. This study applied the case study methodology and used a dyadic process with selected service providers and Malaysian manufacturing SMEs. The findings of this study examine the interactions of SMEs and service providers, specifically through DIP. From the analysis, two factors contributing to SMEs' rapid internationalization can be deduced. The novelty of this study is that it contributes to the understanding of the DIP used by SMEs to interact with service providers and identifies internal resources and the external environment as DIP factors for SMEs' rapid internationalization. A framework is provided for SMEs to use DIP for rapid internationalization.

Item Type:Article
Uncontrolled Keywords:digital interactive platforms, external environment, internal resources, rapid internationalization, small and medium-sized enterprises
Subjects:H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HG Finance
Divisions:International Business School
ID Code:98685
Deposited By: Yanti Mohd Shah
Deposited On:30 Jan 2023 12:59
Last Modified:30 Jan 2023 12:59

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