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The effect of affective components on impulse buying

Ooi, Ennie and Abdull Rahman, Rabeatul Husna and Choi, Sang Long and M. Yusof, Halimah (2019) The effect of affective components on impulse buying. International Journal of Business and Technopreneurship, 9 (3). pp. 235-246. ISSN 2231-7090

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This paper investigates the effect of affective components (positive and negative affects) on impulse buying behavior among Malaysian youths. A total of 106 questionnaires were distributed to youths in a shopping mall in Skudai, Johor, however only 102 were usable. The correlation analysis revealed insignificant relationship between positive affect and impulse buying behavior, and a weak positive significant relationship between negative affect and impulse buying behavior. These findings provide valuable information for youths to exert better control over their negative feelings and mood in order to avoid impulse buying. Shopping malls on the other hand could employ certain marketing strategies to influence compensatory impulse buying among visitors.

Item Type:Article
Uncontrolled Keywords:affective commitment, buying behavior, impulse buying, marketing, youth
Subjects:H Social Sciences > HF Commerce
ID Code:97124
Deposited By: Yanti Mohd Shah
Deposited On:13 Sep 2022 16:21
Last Modified:13 Sep 2022 16:21

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