Ooi, Ennie and Abdull Rahman, Rabeatul Husna and Choi, Sang Long and M. Yusof, Halimah (2019) The effect of affective components on impulse buying. International Journal of Business and Technopreneurship, 9 (3). pp. 235-246. ISSN 2231-7090
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Official URL: https://ijbt.unimap.edu.my/index.php/table-of-cont...
Abstract
This paper investigates the effect of affective components (positive and negative affects) on impulse buying behavior among Malaysian youths. A total of 106 questionnaires were distributed to youths in a shopping mall in Skudai, Johor, however only 102 were usable. The correlation analysis revealed insignificant relationship between positive affect and impulse buying behavior, and a weak positive significant relationship between negative affect and impulse buying behavior. These findings provide valuable information for youths to exert better control over their negative feelings and mood in order to avoid impulse buying. Shopping malls on the other hand could employ certain marketing strategies to influence compensatory impulse buying among visitors.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | affective commitment, buying behavior, impulse buying, marketing, youth |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Management |
| ID Code: | 97124 |
| Deposited By: | Yanti Mohd Shah |
| Deposited On: | 13 Sep 2022 08:21 |
| Last Modified: | 13 Sep 2022 08:21 |
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