Li, Chen Koong and Adam, Sabrinah (2021) The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur. International Journal of Academic Research in Business and Social Sciences, 11 (5). pp. 100-106. ISSN 2222-6990
|
PDF
419kB |
Official URL: http://dx.doi.org/10.6007/IJARBSS/v11-i5/9864
Abstract
This study is to examine the rate of revisit intention of the restaurant, determine the factors of customers willing to revisit the restaurant and implement the decision to sustain the competitive advantage in food and beverage industry. The study also identified the real root cause of decreasing of sales. Therefore, the research is focused on the factors of food quality, service quality, food price that effect customer satisfaction and impact customer revisit intention. The action research was conducted in mixed method where qualitative and quantitative data were collected. The finding for this study is the variables that proposed as hypothesis has significant impact to the customer revisit intention. As the result, the problem of the restaurant will be resolved.
Item Type: | Article |
---|---|
Uncontrolled Keywords: | Food and Beverage, Food Quality, Service Quality, Price, Customer Satisfaction, Revisit Intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.213 Management information systems. Decision support systems |
Divisions: | International Business School |
ID Code: | 96830 |
Deposited By: | Widya Wahid |
Deposited On: | 23 Aug 2022 06:46 |
Last Modified: | 23 Aug 2022 06:46 |
Repository Staff Only: item control page