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The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur

Li, Chen Koong and Adam, Sabrinah (2021) The implementation of decision making on Ye Xiao Canteen Second Enterprise at Cheras, Kuala Lumpur. International Journal of Academic Research in Business and Social Sciences, 11 (5). pp. 100-106. ISSN 2222-6990

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Official URL: http://dx.doi.org/10.6007/IJARBSS/v11-i5/9864

Abstract

This study is to examine the rate of revisit intention of the restaurant, determine the factors of customers willing to revisit the restaurant and implement the decision to sustain the competitive advantage in food and beverage industry. The study also identified the real root cause of decreasing of sales. Therefore, the research is focused on the factors of food quality, service quality, food price that effect customer satisfaction and impact customer revisit intention. The action research was conducted in mixed method where qualitative and quantitative data were collected. The finding for this study is the variables that proposed as hypothesis has significant impact to the customer revisit intention. As the result, the problem of the restaurant will be resolved.

Item Type:Article
Uncontrolled Keywords:Food and Beverage, Food Quality, Service Quality, Price, Customer Satisfaction, Revisit Intention
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD30.213 Management information systems. Decision support systems
Divisions:International Business School
ID Code:96830
Deposited By: Widya Wahid
Deposited On:23 Aug 2022 06:46
Last Modified:23 Aug 2022 06:46

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