Fostering a clean and sustainable environment through green product purchasing behavior: insights from Malaysian consumers’ perspective

Al-Kumaim, Nabil Hasan and Shabbir, Muhammad Salman and Alfarisi, Salman and Hassan, Siti Hasnah and K. Alhazmi, Abdulsalam and Sanil, Hishan Shanker and Al-Shami, Samer and A. Gazem, Nadhmi and Mohammed, Fathey and Abu Al-Rejal, Hussein Mohammed (2021) Fostering a clean and sustainable environment through green product purchasing behavior: insights from Malaysian consumers’ perspective. Sustainability (Switzerland), 13 (22). pp. 1-17. ISSN 2071-1050

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Official URL: http://dx.doi.org/10.3390/su132212585

Abstract

Rapid economic developments have led to the excessive consumption of environmental resources. Consumption patterns play a crucial role in deteriorating environmental conditions and influencing consumers to seek sustainability features while purchasing different products. The purpose of this paper was to analyze the sustainability factors that have prompted consumers in Malaysia to buy green products. The primary elements of this research focused on environmental concern, green product awareness, government support, perceived ecological value, community green practice, purchase intention, and green product purchase behavior. Additionally, to explain the relationship between the independent and dependent variables, this research employed the theory of planned behavior as a theoretical framework. A total of 300 questionnaires were collected and examined using smart PLS-SEM. The findings of the research suggest that all factors, including environmental concern, green product awareness, government support, perceived ecological value, community green practice, and purchase intention, influence consumers in Malaysia to purchase green products. Finally, this research discusses the contribution, limitations, and suggestions for future studies related to purchasing behavior towards green products.

Item Type:Article
Uncontrolled Keywords:green practice, green product purchase behavior, purchase intention
Subjects:H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce
Divisions:International Business School
ID Code:95856
Deposited By: Yanti Mohd Shah
Deposited On:22 Jun 2022 09:48
Last Modified:22 Jun 2022 09:48

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