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Research trends of neuromarketing: A bibliometric analysis

Alsharif, Ahmed H. and Md. Salleh, Nor Zafir and Baharun, Rohaizat (2020) Research trends of neuromarketing: A bibliometric analysis. Journal of Theoretical and Applied Information Technology, 98 (15). pp. 2948-2962. ISSN 1992-8645

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Official URL: http://www.jatit.org/volumes/ninetyeight15.php


The rising demand for exploring what is inside consumers' brains and the growth of neuroscience stimulated research efforts to explore the subtle centers in the consumer's brain that responsible for making-decisions. Therefore, understanding the essential subjects relevant to neuromarketing is important for expanding collaboration and to push the progression of research towards the desired goals perfectly. In this paper, our goals were to assess the global research trend in neuromarketing field upon on outputs of publication, coauthorships, countries, and co-occurrences. This paper has used the Scopus database to analysis related articles between 2007 and 2018, the result was 137 journal articles. In 2012, the publications' number has increased by about 12 articles each two-year, which led to a steady rise in the sum of the total publications. Approximately 52% of the universal publications were published in the USA, Spain, UK, Italy and Germany leading the other 32 countries/territories.

Item Type:Article
Uncontrolled Keywords:Bibliometric Analysis, Citation Index
Subjects:Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography
Divisions:International Business School
ID Code:93845
Deposited By: Widya Wahid
Deposited On:31 Jan 2022 16:37
Last Modified:31 Jan 2022 16:37

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