Universiti Teknologi Malaysia Institutional Repository

Research trends and neuromarketing: a bibliometric analysis

Alsharif, Ahmed H. and Md. Salleh, Nor Zafir and Baharun, Rohaizat (2020) Research trends and neuromarketing: a bibliometric analysis. Journal of Theoretical and Applied Information Technology, 98 (15). pp. 2948-2962. ISSN 1992-8645

Full text not available from this repository.


The rising demand for exploring what is inside consumers' brains and the growth of neuroscience stimulated research efforts to explore the subtle centers in the consumer's brain that responsible for making-decisions. Therefore, understanding the essential subjects relevant to neuromarketing is important for expanding collaboration and to push the progression of research towards the desired goals perfectly. In this paper, our goals were to assess the global research trend in neuromarketing field upon on outputs of publication, coauthorships, countries, and co-occurrences. This paper has used the Scopus database to analysis related articles between 2007 and 2018, the result was 137 journal articles. In 2012, the publications' number has increased by about 12 articles each two-year, which led to a steady rise in the sum of the total publications. Approximately 52% of the universal publications were published in the USA, Spain, UK, Italy and Germany leading the other 32 countries/territories.

Item Type:Article
Uncontrolled Keywords:bibliometric analysis, citation index, neuromarketing, scopus database, vosviewer, web of science
Subjects:H Social Sciences > HF Commerce
Divisions:International Business School
ID Code:93477
Deposited By: Yanti Mohd Shah
Deposited On:30 Nov 2021 16:33
Last Modified:30 Nov 2021 16:33

Repository Staff Only: item control page