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Examining factors that effect on the acceptance of mobile commerce in Malaysia based on revised UTAUT

Alrawi, Mohammed A. Sabri and Samy, Ganthan Narayana and Che Mohd. Yusoff, Rasimah and Shanmugam, Bharanidharan and Lakshmiganthan, Rajasekaran and Maarop, Nurazean and Kamaruddin, Norshaliza (2020) Examining factors that effect on the acceptance of mobile commerce in Malaysia based on revised UTAUT. Indonesian Journal of Electrical Engineering and Computer Science, 20 (3). pp. 1173-1184. ISSN 2502-4752


Official URL: http://dx.doi.org/10.11591/ijeecs.v20.i3.pp1173-11...


This study presents an amended unified theory of acceptance and use of technology (UTAUT) which explores key factors affecting Malaysian consumers ' willingness to accept mobile-commerce. A questionnaire survey has been used to collect information from 400 Malaysian smartphone users using a random stratified sample and analyzed using structural equation modelling (SEM); with the use of Smart PLS 3.0. Results show that acceptance and use of mobile-commerce services can also be predicted by the behavioural intentions of users, whose performance expectancy, efforts expectations, social effects, mobility, personal innovations and perceived trust are significantly affected. From these variables, perceived trust is the most significant determinant that directly affects behavioural intention to use mobile-commerce services in Malaysia. It is then followed by mobility, personal innovation, social influence, performance expectancy then effect expectancy. Facilitating Conditions and moderating variables such as gender, age, education, income, marital status, experience and payment have no significant effect on Behavioral Intention to use mobile-commerce services in Malaysia. In conclusion, this study shows that behavioural intention and the use of mobile commerce services in Malaysia have a direct effect. The study will help dealers to avoid spending thousands of dollars on investments that have little impact on whether the customer is embracing and using mobile-commerce. The study also provides quantified indicators and offers a framework for the understanding of the Malaysia mobile-commerce system. The report concludes with a study of the effects of the research findings and provides recommendations for future research.

Item Type:Article
Uncontrolled Keywords:consumer use, mobile-commerce, revised UTAUT, user acceptance, UTAUT
Subjects:H Social Sciences > HF Commerce
T Technology > T Technology (General) > T55-55.3 Industrial Safety. Industrial Accident Prevention
Divisions:Razak School of Engineering and Advanced Technology
ID Code:91663
Deposited By: Yanti Mohd Shah
Deposited On:14 Jul 2021 16:19
Last Modified:14 Jul 2021 16:19

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