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Big data analytics adoption: determinants and performances among small to medium-sized enterprises

Maroufkhani, Parisa and Tseng, Ming Lang and Iranmanesh, Mohammad and Wan Ismail, Wan Khairuzzaman and Khalid, Haliyana (2020) Big data analytics adoption: determinants and performances among small to medium-sized enterprises. International Journal of Information Management, 54 . ISSN 0268-4012

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Official URL: http://dx.doi.org/10.1016/j.ijinfomgt.2020.102190


Big data analytics (BDA) adoption is a game-changer in the current industrial environment for precision decision-making and optimal performance. Nonetheless, the determinants or consequences of its adoption in small and medium enterprises remain unclear, hence the objective of this study. Data analysis of 171 Iranian small and medium manufacturing firms revealed that complexity, uncertainty and insecurity, trialability, observability, top management support, organizational readiness, and external support affect significantly on BDA adoption. The findings confirm the strong impact of BDA adoption in small to medium-sized enterprises, marketing and financial, performance enhancement. Understanding the drivers of BDA adoption helps managers to employ appropriate initiatives that are vital for effective implementation. The results enable BDA service providers to attract and diffuse BDA in small to medium-sized enterprises.

Item Type:Article
Uncontrolled Keywords:big data analytics adoption, firm performance, small to medium-sized enterprises
Subjects:H Social Sciences > HF Commerce
Divisions:International Business School
ID Code:91382
Deposited By: Yanti Mohd Shah
Deposited On:30 Jun 2021 20:08
Last Modified:30 Jun 2021 20:08

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