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Consumer purchasing behaviour of emotional design in e-Commerce

Okur, Prodilin and Baharum, Aslina and Ismail, Rozita and Nazlan, Nadiah Hanin and Ab. Fatah, Nur Shahida and Mat Noor, Noorsidi Aizuddin (2020) Consumer purchasing behaviour of emotional design in e-Commerce. International Journal of Advanced Trends in Computer Science and Engineering, 9 (1.4). pp. 307-313. ISSN 2278-3091


Official URL: http://dx.doi.org/10.30534/ijatcse/2020/4691.42020


When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and reflective, respectively. Designing something means designing the emotion and thus, create a vivid and symbolic image of high artistic value. The concept of emotional design is applicable to e-Commerce, an area that is booming nowadays as a result of the significant competition of technology. The findings in this research can be used as a reference in developing an impactful website which will trigger the purchase on the Internet.

Item Type:Article
Uncontrolled Keywords:E-Commerce, Emotional design
Subjects:H Social Sciences > HF Commerce
Divisions:Built Environment
ID Code:90401
Deposited By: Widya Wahid
Deposited On:30 Apr 2021 22:38
Last Modified:30 Apr 2021 22:38

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