A proposed tourism information accuracy assessment (TIAA) framework

Abstract

In the tourism business, there is an urgent need to provide better information accuracy levels. The information accuracy gaps and issues are affecting the tourism stakeholders from making informed decisions. The proposed Tourism Information Accuracy Assessment (TIAA) framework strongly underscores the need for accurate tourism information. The proposed framework is adapted from the ISO/IEC 9126 standard for tourism information resource, environment, assessment and quality process identification and the existing methodologies of information quality assessment in determining the framework information accuracy dimensions, accuracy characteristics and indicator identification. In this article, we will explain the proposed framework in terms of the information accuracy factors, sub-factors, dimensions, accuracy characteristics and accuracy assessments. The framework will be evaluated by tourism experts. The tourism experts’ reviews and findings will be discussed in the analysis and results presentation sections.