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Market coopetition: implications of religious identity in creating value added partnership within halal mart retailers

Sahlan, Mohd. Khairulnizam and Abu Hussin, Mohd. Fauzi and Hehsan, Aminudin (2019) Market coopetition: implications of religious identity in creating value added partnership within halal mart retailers. Journal of Islamic Marketing, 10 (2). pp. 465-475. ISSN 1759-0833

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Official URL: http://dx.doi.org/10.1108/JIMA-04-2017-0046


Purpose: The purpose of this paper is to explore coopetition, a strategy that combines cooperation and competition, in addressing relationships between small grocery retailers. Using coopetition as an underlying concept, this study examines how religious influences play a role in determining business strategies for grocery retailers. Design/methodology/approach: This conceptual paper integrates the concept of coopetition into a definition that holds for coopetitive interactions across small-scale retailers. The study uses a qualitative multi-case methodology to gather data regarding horizontal channel relationships in retailing. A preliminary pilot study was conducted to gain a clearer understanding and develop a basic information pattern for the relationship between Halal Mart retailers and coopetition. Findings: Preliminary findings have shown that halal mart retailers at Muslim marts may have involvement with four categories of business relationships (cooperation, competition, coexistence and coopetition). Originality/value: This paper provides a conceptual understanding of coopetition among small firms, which have not received much focus in the literature. The addition of religiosity extends the theory of coopetition beyond activity, actors and resources.

Item Type:Article
Uncontrolled Keywords:Islamic marketing, Islamic retail, planned behaviour
Subjects:B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions:Islamic Civilisation
ID Code:87546
Deposited By: Yanti Mohd Shah
Deposited On:08 Nov 2020 12:06
Last Modified:08 Nov 2020 12:06

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