Universiti Teknologi Malaysia Institutional Repository

Factors influencing purchase intention of life insurance among engineering students

Tan, Patrick Beng Keat and Wan Zakaria, Wan Normeza and Mohdali, Raihana (2020) Factors influencing purchase intention of life insurance among engineering students. Open International Journal of Informatics (OIJI), 8 (1). pp. 1-9. ISSN 2289-2370

Full text not available from this repository.

Official URL: http://apps.razak.utm.my/ojs/index.php/oiji/articl...

Abstract

This paper discusses the factors that will influence the purchase intention of life insurance. The main objective of this research is to identify the influence of product knowledge, risk aversion and social influences on the intention to purchase life insurance among engineering students. With the increase in death toll and life-threatening disease in Malaysia, the importance of life insurance is turning into a necessity for protection purpose. Past researches revealed that students in a non-finance course, such as engineering course, tend to have low insurance awareness compared to those taking finance courses. This research employed a survey questionnaire for a total of 183 engineering students in a public university in Malaysia. Using multiple linear regression analysis, the findings revealed that social influences and risk aversion significantly influence the intention to purchase life insurance among engineering students. However, product knowledge does not influence life insurance purchase intention. The findings from this research will assist Malaysian life insurance agencies in developing an effective way to communicate with engineering students as an effort to promote good awareness and knowledge on life insurance.

Item Type:Article
Uncontrolled Keywords:life insurance, engineering students, purchase intention
Subjects:H Social Sciences > HG Finance
T Technology > T Technology (General)
Divisions:Razak School of Engineering and Advanced Technology
ID Code:87284
Deposited By: Yanti Mohd Shah
Deposited On:31 Oct 2020 12:29
Last Modified:31 Oct 2020 12:29

Repository Staff Only: item control page