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Determinants of innovative performance in the service industry: a review

Ong, Choon Hee and Ooi, Kar Hui and Mohd. Rizal, Adriana and Tan, Owee Kowang and Goh, Chin Fei (2018) Determinants of innovative performance in the service industry: a review. International Journal of Academic Research in Business and Social Sciences, 8 (6). pp. 379-388. ISSN 2222-6990

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Official URL: http://dx.doi.org/10.6007/IJARBSS/v8-i6/4229

Abstract

The rising demand on quality product and services has contributed to more business opportunities and intense competition. Firms are trying all out to be innovative in their performance to stay competitive and ultimately for the economic growth of their business. Conventional unchanging style of business model is seen to be abolished gradually especially in the dynamic industries that require fast-changing business model to suit the demand of the market. People are not only looking at the output as products or services, but the innovativeness in presenting the outcome of the process. A number of previous literature and empirical studies have revealed the importance of innovative performance in the manufacturing industries but less attention has been given to the service sector that is increasingly important as demand arises. Therefore, it is essential to understand the factors that contribute to innovative performance for the firms to formulate appropriate strategies to develop their business model. In this review, we look into the determinants of innovative performance in the service industry namely intellectual capital, market orientation and organizational capabilities.

Item Type:Article
Uncontrolled Keywords:innovative performance, intellectual capital, market orientation
Subjects:H Social Sciences > HD Industries. Land use. Labor
Divisions:International Business School
ID Code:86882
Deposited By: Yanti Mohd Shah
Deposited On:22 Oct 2020 12:10
Last Modified:22 Oct 2020 12:10

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