Ismail, Noraini and Md. Md. Husin, Maizaitulaidawati and Ishak, Izzaamirah and Abdul Manaf, Normaisarah (2018) Insurance awareness: a literature review. International Journal of Asian Social Science, 8 (1). pp. 28-33. ISSN 2224-4441
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Official URL: http://dx.doi.org/10.18488/journal.1.2018.81.28.33
Abstract
The purpose of this paper is to provide a systematic literature review of available research evidence on insurance awareness. Key word search was performed and an analysis was made to achieve the objective of this study. From the systematic search, 40 research papers published for the period between 2012 and October 2017 were found, collected and analysed with respect to bibliographical information such as publication year and location of the research. This paper contributes to the lack of systematic research done in the area of insurance awareness.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | awareness, insurance, consumer, product innovation |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | International Business School |
| ID Code: | 86867 |
| Deposited By: | Yanti Mohd Shah |
| Deposited On: | 22 Oct 2020 04:08 |
| Last Modified: | 22 Oct 2020 04:08 |
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