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Website quality of the travel agencies in Malaysia

Choi, Sang Long and Wee, Joseph Siong Hii and Tan, Owee Kowang and Goh, Chin Fei and Abd. Rashid, Nor Radhiha (2018) Website quality of the travel agencies in Malaysia. Business Management and Strategy, 9 (1). pp. 114-135. ISSN 2157-6068

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Official URL: http://dx.doi.org/10.5296/bms.v9i1.13114


This paper examined the website quality of travel agencies in Malaysia. The extended Model of Internet Commerce Adoption (eMICA) is used to measure the research objectives. Travel agencies from Johor, the south most state in Malaysia are chosen as research sample in this study. The findings shows that travel agencies have websites which successfully provide basic information such as telephone number, address, email address, contact person, fax number and travel agency background but lack of reservation information. The majority of travel agencies (82.2%) that are analysed in this study are at Stage 2.

Item Type:Article
Uncontrolled Keywords:travel agencies, website quality, trust, eMICA, dimension
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
ID Code:86772
Deposited By: Yanti Mohd Shah
Deposited On:30 Sep 2020 17:08
Last Modified:30 Sep 2020 17:08

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