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Foreign consumers purchasing intention towards halal product in Malaysia

Misnan, Misliyana and Ong, Choon Hee and Mohd. Rizal, Adriana (2018) Foreign consumers purchasing intention towards halal product in Malaysia. International Journal of Engineering and Technology(UAE), 7 (4.28). pp. 299-304. ISSN 2227-524X

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Introduction: 'National Transformation 2050' or TN50 is an ingenuity to plan Malaysia's future in the 2020 to 2050. As of the viewpoint of becoming a developed nation, one of the TN50's agenda is to make our country one of the global halal supply chain which a part of economic growth for Malaysia. Halal food or halal product is the most important and potential sector to be the economic power for both domestic and globally. Aim: The aim of this paper is to provide a conceptual analysis of foreign consumer purchasing intention towards a few variable are halal integrity, halal awareness, halal certification, halal marketing and halal knowledge. Results: In this paper, conceptual analysis suggest that foreign consumer is an asset to generate national income in halal supply chain toward halal product. Research Implications: This paper supplies the theoretical implication and practical implication to understanding the relationships between halal variables and foreign purchasing intention. Paper type: Conceptual Paper.

Item Type:Article
Uncontrolled Keywords:Halal awareness, Halal certification, Halal integrity
Subjects:H Social Sciences > HF Commerce
Divisions:International Business School
ID Code:86490
Deposited By: Yanti Mohd Shah
Deposited On:30 Sep 2020 16:41
Last Modified:30 Sep 2020 16:41

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