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The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd

A. Rahim, Shahrul Amir and Markom, Mohd. Nasir and Alsagoff, Syed Agil (2019) The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd. Jurnal Kemanusiaan, 17 (1-S). pp. 32-42. ISSN 2660-755X

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Abstract

Conducting an environmental awareness campaign by using the qualitative research method exemplifies how public relations (PR) can boost the impact towards audience‟s behavior. Generally, PR practitioners have their own strategies in delivering messages, but there are certain roles that influence the audience‟s behavior, attitude and mentality. This warrants further investigation on the failure factors of current environmental awareness campaigns which revolve around communication theories in obtaining more enlightening and reasonable facts. This study examines the professionalism of PR practitioners and personnel using in-depth interviews and content analysis by reviewing related documentation to understand underlying dynamic practices. The findings will construct the real challenges that implicate the PR practitioners‟ role and the audience‟s reaction towards environmental awareness campaigns in Malaysia.

Item Type:Article
Uncontrolled Keywords:Public Relations, Practitioner, Professionalism, Environmental Awareness Campaign
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:84933
Deposited By: Fazli Masari
Deposited On:29 Feb 2020 21:10
Last Modified:29 Feb 2020 21:10

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