Universiti Teknologi Malaysia Institutional Repository

Mobile commerce (M-Commerce) interface design: a review of literature

Ahmad, Zaifulasraf and Ibrahim, Roslina (2017) Mobile commerce (M-Commerce) interface design: a review of literature. IOSR Journal of Computer Engineering (IOSR-JCE), 19 (3). pp. 66-70. ISSN 2278-8727

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Official URL: http://dx.doi.org/10.9790/0661-1903046670


Advances in wireless technology have led to rapid growth on various mobile services. This includes changes of shopping activities by the online shopper. Previously, shoppers use in-store shopping or through web shopping sites which is electronic commerce (e-commerce). Nowadays, with the increased use of smartphones and mobile application, the popularity of mobile commerce (m-commerce) is increased among consumer. Due to growth of m-commerce, it is crucial to ensure the m-commerce applications are highly usable and friendly. Therefore, it is important to properly design the interface of the apps. This paper discusses several interface design principles that m-commerce apps must follow in order to be a good apps. This paper provide the literature review for design guidelines based on several researches from databases such as IEEE, Science Direct, and Google Scholar. There are seven elements of m-commerce interface design such as context, content, community, customization, communication, connection and commerce elements has been found in this review.

Item Type:Article
Uncontrolled Keywords:Interaction Design, Interface Guideline, Issues, Mobile Commerce, User Experience
Subjects:T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK6570 Mobile Communication System
Divisions:Advanced Informatics School
ID Code:84498
Deposited By: Fazli Masari
Deposited On:29 Feb 2020 20:33
Last Modified:29 Feb 2020 20:33

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