Muhammad Salim, Muhammad Arfin and Hassan, Hanita and Ibrahim, Noor Aireen (2018) Authenticating the tourist destination on the official tourism website of Indonesia: a multimodal perspective. Astra Salvensis, 6 . pp. 333-344. ISSN 2393-4727
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Abstract
A tourism website is essentially an important domain in enhancing a destination or tourism products. Indeed, official tourism websites can be very powerful in representing the norms and values which travellers should purportedly observe. However, there is only few researchers investigating how official tourism websites promote destinations or products through the incorporation of language and visual elements. This study aims at examining the role of language and visual element used on the OTWI. This study employs discourse analysis to examine how the language and visual elements on a tourism website authenticates the tourism destination. The study revealed that language and visual elements play a significant role in authenticating tourist destinations on the OTWI.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | authentic, tourism discourse |
| Subjects: | P Language and Literature > PE English |
| Divisions: | Language Academy |
| ID Code: | 84172 |
| Deposited By: | Siti Nor Hashidah Zakaria |
| Deposited On: | 16 Dec 2019 03:20 |
| Last Modified: | 16 Dec 2019 03:20 |
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