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Malaysia automotive industry: progressing toward energy efficient vehicle era

Sulaiman, Zuraidah and Shukor, Muhamad Syakir and Thoo, Ai Chin and Mas`Od, Adaviah (2018) Malaysia automotive industry: progressing toward energy efficient vehicle era. In: Prosiding Persidangan Serantau Sains Sosial & Kemanusiaan (PSSSK) 2018.

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Throughout the globe, humankind is facing several environmental problems such as climate change, resources depletion loss of biodiversity and much more. Transportation has become one of the important human essentials and among the major contributors to the overall environment degradation. To overcome these issues, both international and interdisciplinary measures needs to be implemented. Beginning 2014, national car producers have launched the Energy Efficient Vehicle (EEV) in an effort to react on both the declining environmental and fluctuating economical scenarios. Thus, this paper provides insights and reviews on the automotive market for ASEAN and Malaysia today. There is an increasing awareness by car producers and governments on the impacts of EEV; hence, actions have been taken to promote Malaysia to become ASEAN regional EEV hub

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:green marketing, Malaysia automotive industry
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
ID Code:83201
Deposited By: Siti Nor Hashidah Zakaria
Deposited On:30 Sep 2019 13:09
Last Modified:15 Oct 2019 01:12

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