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Online shopping convenience and repurchase intention of Mudah.my

Thoo, Ai Chin and Tan, Liat Choon and Choi, Sang Long and Zakuan, Norhayati and Huam, Hon Tat (2018) Online shopping convenience and repurchase intention of Mudah.my. In: The 6th International Conference On Manufacturing, Optimization, Industrial And Material Engineering 2018 (MOIME 2018), 24 March 2018 - 25 March 2018, Aryaduta Hotel Bandung Bandung, Indonesia.

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Official URL: http://dx.doi.org/ 10.1063/1.5080057

Abstract

The rise of online shopping website has prompted many businesses start to promote their products through online. Mudah.my is one of the online marketplaces in Malaysia where people buy and sell a numerous categories of goods, products, and services including vehicles, properties, electronics, home and personal items, leisure and sport, jobs, travels and others such as food and items for swap among Malaysian individuals and business groups all over the world. This study is conducted to review the relationships between online shopping convenience (namely, access convenience, search convenience, evaluation convenience and transaction convenience) and online repurchase intention among online buyers at Mudah.my. The expected findings are significant to online platform operators to increase their customers purchase intention.

Item Type:Conference or Workshop Item (Paper)
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:82412
Deposited By: Siti Nor Hashidah Zakaria
Deposited On:30 Sep 2019 22:02
Last Modified:06 Oct 2019 09:44

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