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Thoo, Ai Chin and Muharam, Farrah Merlinda and Sulaiman, Zuraidah and Md. Lazim, Nur Adibah and Mas`Od, Adaviah (2018) Children's ownership intention towards licensed character products: the influence of packaging, advertising, peers and pester power. Journal of Arts & Social Sciences, 2 (1). pp. 1-13. ISSN 2590-4361

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