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Goal orientations and typology of women entrepreneurs

Salleh, Zarina and Mohd. Osman, Mohd. Hassan (2007) Goal orientations and typology of women entrepreneurs. Jurnal Kemanusiaan (10). pp. 24-37. ISSN 1675-1930

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This study examines goal orientations of women entrepreneurs as owners of smaller firms and presents a typology of women entrepreneurs based on this aspect. The samples are women owners of small-size firms in Malaysia. A sequential mixed method was adopted for the study. Primary data were collected using a self administered questionnaire that was distributed through mail survey, followed by personal interview for case study purposes. Result of the survey shows that in general women have higher economically inclined motives for venturing into business. Four types of women entrepreneurs are identified in the case study based on their goal orientations.

Item Type:Article
Uncontrolled Keywords:typology, goal orientations, women entrepreneurs, Malaysia
Subjects:H Social Sciences > HT Communities. Classes. Races
H Social Sciences > HQ The family. Marriage. Woman
Divisions:Management and Human Resource Development
ID Code:8128
Deposited By: Norshiela Buyamin
Deposited On:30 Mar 2009 03:07
Last Modified:08 Jan 2014 01:10

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