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Halal Purchase Intention Among the Singaporean Muslim Minority

Abu Hussin, M. F. and Johari, F. and Hehsan, A. and Mohd. Nawawi, M. S. A. B. (2017) Halal Purchase Intention Among the Singaporean Muslim Minority. Journal of Food Products Marketing, 23 (7). pp. 769-782. ISSN 1045-4446

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Official URL: http://dx.doi.org/10.1080/10454446.2016.1141139


Muslim consumers’ awareness toward halal foods and products has been increasing. The halal concept becomes consumers’ vital concern as it covers wide areas of consumption, though one might perceive it as only a food-related issue. Given this background, this article aims to investigate the factors that influence consumers’ intention to purchase halal-certified foods and products. By using Ajzen’s theory of planned behavior (TPB) as a theoretical framework, this research employed a quantitative survey with a sample of 332 Muslim consumers living in Singapore to examine Singaporean Muslim preferences in purchasing halal foods and products. Data gathered from the survey were then explored and analyzed. Multiple regression analysis results indicate that all TPB variables have a positive and significant influence on the intention to purchase halal-certified products among the Muslim minority in Singapore.

Item Type:Article
Uncontrolled Keywords:halal-certified foods, Muslim minority, planned behavior
Subjects:H Social Sciences > HD Industries. Land use. Labor
Divisions:Islamic Civilisation
ID Code:81141
Deposited By: Narimah Nawil
Deposited On:24 Jul 2019 11:34
Last Modified:24 Jul 2019 11:34

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