Universiti Teknologi Malaysia Institutional Repository

How to inculcate sustainable development values among Malaysian citizens?

Fong, Teng and Quoquab, Farzana and Mohammad, Jihad (2017) How to inculcate sustainable development values among Malaysian citizens? Journal of Engineering and Applied Sciences, 12 (6). pp. 1458-1462. ISSN 1816-949X

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Official URL: http://dx.doi.org/10.3923/jeasci.2017.1458.1462


Sustainable development value is a set of values that support sustainable development goal. These sustainable development values are freedom, equality, tolerance, solidarity, shared responsibility and respect for nature. Such values are important for the developing country like Malaysia to ensure that the country is committed towards sustainable development. This concept first highlighted in the millennium declaration for sustainable development goals in order to achieve development, peace, human rights and environmental welfare. This issue became very crucial since the nation is progressing towards achieving Vision 2020. Although, these values have been declared 10 years ago, these values are relatively new to developing country perspective. Therefore, the average citizens of the developing countries are not fully aware of the notion of sustainable development value. So, the question is how to inculcate such values among Malaysian citizens? This study attempts to answer this research question. Qualitative methodology is utilized in order to gain in-depth understanding of the issue. The 16 in-depth interviews were conducted in this regard. The interviews were then transcribed and analyzed to understand the best ways to create awareness among Malaysians on the topic of sustainable development value. It is expected that consumers, academicians and practitioners will be benefitted from this research.

Item Type:Article
Uncontrolled Keywords:sustainable development values, Malaysian citizens, sustainable development awareness
Subjects:H Social Sciences > HD Industries. Land use. Labor
Divisions:International Business School
ID Code:80781
Deposited By: Narimah Nawil
Deposited On:27 Jun 2019 14:24
Last Modified:27 Jun 2019 14:24

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