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Descriptive findings regarding factors influencing mobile application acceptance among millennial in Malaysia

Ibrahim, Nuradilah and Maarop, Nurazean and Samy, Ganthan Narayana and Hassan, Noor Hafizah and Abas, Hafiza and Mohd. Zainuddin, Norziha Megat and Wong, Doris Hooi Ten (2017) Descriptive findings regarding factors influencing mobile application acceptance among millennial in Malaysia. Open International Journal of Informatics (OIJI), 5 (1). pp. 23-31. ISSN 2289-2370

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Abstract

Although mobile phones have been used widely by millennial generation within the age group of 20-34 there is very limited knowledge about their intention to use mobile application. This paper presents descriptive results regarding factors influencing mobile application intention behavior among millennial based on the response of university students in Malaysia. Theoretical background of this study was based on a review of relevant model of technology acceptance and the second generation of the Unified Theory of Acceptance and Use of Technology (UTAUT2) was used as the theoretical basis for this study. Of 200 of questionnaire distributed within two months of data collection, 77 valid returned questionnaires were used for the analysis. A reliability as well as descriptive analysis were performed. Based on results, all factors have shown good Cronbach Alpha Values. Descriptively, the result has demonstrated high percentage and frequency in participants’ agreement of the measurement items of the construct except for Social Influence. For future work, an inferential statistical analysis can be performed to uncover predicting power of the factors over the acceptance of the mobile application.

Item Type:Article
Uncontrolled Keywords:Technology Acceptance, Mobile Application Use, UTAUT2
Subjects:T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK6570 Mobile Communication System
Divisions:Advanced Informatics School
ID Code:80682
Deposited By: Fazli Masari
Deposited On:27 Jun 2019 14:15
Last Modified:27 Jun 2019 14:15

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