Microarchitecture as creative tourism: in context of urban shopping area

Abd. Rahman, Nur Hidayah (2012) Microarchitecture as creative tourism: in context of urban shopping area. Masters thesis, Universiti Teknologi Malaysia, Faculty of Built Environment.


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This research aims to introduce microarchitecture which could be used as a medium in creating and enhancing the creativity of public facilities and retail kiosk into creative tour at the urban retail and leisure settings. Microarchitecture has been defined as a compact structure found along the routes, roads, lanes, pedestrian walkways and such, where the microarchitecture could be a tool of tourism product through the creativity and innovation that had been exhibited in the urban public spaces. As the introduction of microarchitecture into the creative tourism, the quantitative analysis method had been carried out to study the typology of tourists who visited the chosen locations; Pavilion and Kuala Lumpur Convention Centre (KLCC), their perceptions of creativity and last but not least, to identify their opinion on quality visual based on their experienced. The correlation analysis between creativity and the tourist’s visual satisfaction was conducted to investigate whether there was any relationship between creativity and visual satisfaction. The outcome of the research had emphasized some of suggestions to introduce the importance of microarchitecture through the level of creativity in enhancing the tourist’s visual experience.

Item Type:Thesis (Masters)
Additional Information:Thesis (Sarjana Sains (Perancangan Pelancongan)) - Universiti Teknologi Malaysia, 2012; Supervisor : Dr. Hairul Nizam Ismail
Subjects:G Geography. Anthropology. Recreation > G Geography (General) > G154.9-155.8 Travel and state. Tourism
Divisions:Built Environment
ID Code:78325
Deposited By: Fazli Masari
Deposited On:26 Aug 2018 19:51
Last Modified:26 Aug 2018 19:51

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