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Measuring experience quality in museum: unidimensionality of visitor experience scale using Rasch model

Mahphoth, M. H. and Khalifah, Z. (2017) Measuring experience quality in museum: unidimensionality of visitor experience scale using Rasch model. Advanced Science Letters, 23 (8). pp. 8017-8020. ISSN 1936-6612

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Abstract

Researchers studying visitor experience have increasingly focused on experience quality in museum setting. Several studies focusing on the qualitative approaches rather that quantitative approaches when investigate young visitor experience. However, young visitor from the age of 10 to 18 years old are able to judge and response according to the scale given on their experience of museum visit. The aims of this paper is to present evidence that the survey data is valid and the instrument meets the requirements of measurements as determine by Rasch model. To identify the quality of raw score data, two criteria is take into account (1) fit statistics; (2) principle component analysis. Any item does not meets both criteria is been eliminated.

Item Type:Article
Uncontrolled Keywords:Experience quality, Museum, Service marketing, Visitor studies
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:75221
Deposited By: Fazli Masari
Deposited On:27 Mar 2018 14:01
Last Modified:27 Mar 2018 14:01

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