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SWOT and IFE-IFE approach for developing spin-offs university strategy: a case study

Lupita, A. and Yuniaristanto, Yuniaristanto and Sutopo, W. and Rasli, A. M. (2017) SWOT and IFE-IFE approach for developing spin-offs university strategy: a case study. Advanced Science Letters, 23 (9). pp. 8675-8682. ISSN 1936-6612

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Abstract

Nowadays, global challenges occurs because there is an effects of technology early twenty first century. The last contradiction between a better life created and supported by most of technology to call for deeper exploration and understanding of the nature of technology and its relationship with the community, especially for sustainable communities. The aim of this article is to find the right business strategy for market penetrate. The Expert Opinion Assessment (EOA) method was adopted for this study because suitable as a predictive tool and serves as an exploratory study to identify the factors considered important to facilitate a company’s business development plan. This study found that the most important factor is Marketing. After that, writer make the right business strategy which is marketing strategy using STP (segmentation, targeting, and positiong), and the mix marketing 4P using SWOT analysis for each variables. There is four strategies for marketing strategy which is strategy Strength-Opportunity, strategy Weakness-Opportunity, strategy Strength-Threat, and strategy Weakness-Threat.

Item Type:Article
Uncontrolled Keywords:Business strategies, Expert opinion assessment, Marketing, Marketing strategies, SWOT analysis
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:75214
Deposited By: Fazli Masari
Deposited On:27 Mar 2018 14:01
Last Modified:27 Mar 2018 14:01

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