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Apps-commerce in emerging markets: insights and future business models

Rezaei, S. and Emmi, M. (2017) Apps-commerce in emerging markets: insights and future business models. In: Apps Management and E-Commerce Transactions in Real-Time. IGI Global, pp. 51-69. ISBN 978-152252449-6

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The Internet and Apps related technologies are considered as information "super highway" since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.

Item Type:Book Section
Uncontrolled Keywords:marketing strategies, implementations
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
ID Code:74791
Deposited By: Fazli Masari
Deposited On:28 Nov 2017 08:38
Last Modified:28 Nov 2017 08:38

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