Universiti Teknologi Malaysia Institutional Repository

Influence of experiences on memories, satisfaction and behavioral intentions: a study of creative tourism

Ali, Faizan and Ryu, Kisang and Hussain, Kashif (2016) Influence of experiences on memories, satisfaction and behavioral intentions: a study of creative tourism. Journal of Travel and Tourism Marketing, 33 (1). pp. 85-100. ISSN 1054-8408

Full text not available from this repository.

Official URL: https://www.scopus.com/inward/record.uri?eid=2-s2....

Abstract

To date, few empirical studies have focused on the constituents of creative tourists’ experience and its consequences. This study aims to bridge this research gap by examining the effect of creative tourists’ experience on their memories, satisfaction, and behavioral intentions. Data were collected from 296 creative tourists, selected through purposive sampling, at selected resort hotels in the Malaysian states of Terengganu and Kedah. The results show that creative-tourist experience is a second-order factor with five dimensions, namely escape and recognition, peace of mind, unique involvement, interactivity, and learning. The results of structural equation modeling show that creative tourists’ experience is a good predictor of their memories, satisfaction, and behavioral intentions. The proposed model and findings can greatly help researchers and practitioners understand the concept of creative-tourist experience and its complex relationships with their memories, satisfaction, and behavioral intentions.

Item Type:Article
Uncontrolled Keywords:behavioral intentions, creative tourism, Creative tourists, customer satisfaction, memories, resort hotels
Subjects:H Social Sciences > HF Commerce
Divisions:International Business School
ID Code:73988
Deposited By: Fahmi Moksen
Deposited On:26 Nov 2017 03:37
Last Modified:26 Nov 2017 03:37

Repository Staff Only: item control page