Ali, Faizan and Ryu, Kisang and Hussain, Kashif (2016) Influence of experiences on memories, satisfaction and behavioral intentions: a study of creative tourism. Journal of Travel and Tourism Marketing, 33 (1). pp. 85-100. ISSN 1054-8408
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Abstract
To date, few empirical studies have focused on the constituents of creative tourists’ experience and its consequences. This study aims to bridge this research gap by examining the effect of creative tourists’ experience on their memories, satisfaction, and behavioral intentions. Data were collected from 296 creative tourists, selected through purposive sampling, at selected resort hotels in the Malaysian states of Terengganu and Kedah. The results show that creative-tourist experience is a second-order factor with five dimensions, namely escape and recognition, peace of mind, unique involvement, interactivity, and learning. The results of structural equation modeling show that creative tourists’ experience is a good predictor of their memories, satisfaction, and behavioral intentions. The proposed model and findings can greatly help researchers and practitioners understand the concept of creative-tourist experience and its complex relationships with their memories, satisfaction, and behavioral intentions.
Item Type: | Article |
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Uncontrolled Keywords: | behavioral intentions, creative tourism, Creative tourists, customer satisfaction, memories, resort hotels |
Subjects: | H Social Sciences > HF Commerce |
Divisions: | International Business School |
ID Code: | 73988 |
Deposited By: | Fahmi Moksen |
Deposited On: | 26 Nov 2017 03:37 |
Last Modified: | 26 Nov 2017 03:37 |
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