Universiti Teknologi Malaysia Institutional Repository

Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour

Md. Husin, Maizaitulaidawati and Ab. Rahman, Asmak (2016) Do Muslims intend to participate in Islamic insurance?: analysis from theory of planned behaviour. Journal of Islamic Accounting and Business Research, 7 (1). pp. 42-58. ISSN 1759-0817

Full text not available from this repository.

Official URL: https://www.scopus.com/inward/record.uri?eid=2-s2....


Purpose – The purpose of this paper is to apply theory of planned behaviour (TPB) in predicting consumer intention to participate in takaful. One area of concern for takaful operators is the untapped Islamic insurance (takaful) market and lower market share compared to conventional insurance counterparts. It is possible that the application of the TPB could shed some light on the problem and possibly offer some assistance to the takaful operators. Design/methodology/approach – Interrelationships among attitudes, subjective norm, perceived behavioural control and purchase intentions in regard to takaful products participation were examined within a framework of the theory of planned behaviour. A model and series of propositions are developed. The propositions are open to empirical verification and can form the basis for a research stream on takaful participation. Findings – In identifying factors influencing takaful participation, TPB is used and the model incorporates certain individual factors that are likely to influence intentions towards takaful participation. The model proposes that individual factors such as awareness, knowledge and exposure have impacts on takaful participation. Originality/value – This study provides insights for a previously unaddressed takaful participation among potential consumers. Prior work on determining participation of takaful has not applied TPB in an effort to understand the phenomenon.

Item Type:Article
Uncontrolled Keywords:Attitude, Intention, Islamic insurance, Perceived behavioural control, Subjective norm, Theory of planned behaviour
Subjects:H Social Sciences > HF Commerce
Divisions:International Business School
ID Code:73871
Deposited By: Fahmi Moksen
Deposited On:21 Nov 2017 03:28
Last Modified:21 Nov 2017 03:28

Repository Staff Only: item control page