Shahijan, M.K. and Rezaei, S. and Amin, M. (2016) International students’ course satisfaction and continuance behavioral intention in higher education setting: an empirical assessment in Malaysia. Asia Pacific Education Review, 17 (1). pp. 41-62. ISSN 1598-1037
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Abstract
The purpose of this study is to examine the impact of perceived brand orientation, intercultural friendship, and university reputation on international students’ course satisfaction and continuance behavioral intention towards the higher education in Malaysia. A total of 348 questionnaires, administered on international students, were collected to empirically test the research model using partial least squares path modeling approach, a structural equation modeling technique for the assessment of measurement and structural model. The empirical results imply that perceived brand orientation and university reputation positively influence course satisfaction and course continuance behavioral intention, while intercultural friendships influences course continuance intention but not course satisfaction. The implications and limitations of research are discussed in the following sections.
Item Type: | Article |
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Uncontrolled Keywords: | Course continuance behavioral intention, Course satisfaction, Higher education, Intercultural friendships, International students, Perceived brand orientation, University reputation |
Subjects: | L Education > LB Theory and practice of education |
Divisions: | Razak School of Engineering and Advanced Technology |
ID Code: | 73841 |
Deposited By: | Haliza Zainal |
Deposited On: | 18 Nov 2017 08:46 |
Last Modified: | 18 Nov 2017 08:46 |
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