Universiti Teknologi Malaysia Institutional Repository

Tour operators’ information and communication technology adoption in Malaysia

Fuza, Z. I. M. and Isa, S. M. and Ismail, H. N. (2016) Tour operators’ information and communication technology adoption in Malaysia. In: 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016, 10-12 Oct 2016, Bandung, Indonesia.

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The major shift in the international travel industry business strategies is attributable to the progress of Information and Communication Technology (ICT). Conversely, the capability of Tour Operators to remain in the travel industry, regardless of the fast changes in ICT, has become a current debateable issue. Therefore, the objective of this paper is to determine the type of ICT adoption patterns among Tour Operators in the Central Region of Malaysia. Descriptive research designs were employed using questionnaire as the data collection method. Predefined questionnaires were distributed to Tour Operators through random sampling, via online surveys and face-to-face, located in Wilayah Persekutuan and Selangor, Malaysia. SPSS software application assists in data analysis process. The result reveals the types of ICTs adopted by Tour Operators in the Central Region of Malaysia according to the five categories of ICT adoption.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Central Region, ICT, Malaysia, Tour Operators
Subjects:T Technology > TH Building construction
Divisions:Built Environment
ID Code:73486
Deposited By: Mohd Zulaihi Zainudin
Deposited On:26 Nov 2017 11:37
Last Modified:26 Nov 2017 11:37

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