Universiti Teknologi Malaysia Institutional Repository

A conceptual study: muslim tourists’ perceived value in sharia compliant hotels (SCH) in Malaysia

Azmin, N. A. M. and Ismail, H. N. and Khalifah, Z. (2016) A conceptual study: muslim tourists’ perceived value in sharia compliant hotels (SCH) in Malaysia. In: 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016, 10-12 Oct 2016, Bandung, Indonesia.

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The increasing Muslim population worldwide has directly resulted to the growth of demand for Islamic product and services. In responding to this, the Sharia Compliant Hotel (SCH) is a new type of hotel that has been introduced by hoteliers to cater the needs of Muslim tourists in Malaysia. Perceived value has been empirically demonstrated to have enormous influence on customer behaviour. However, there is a lack of empirical evidence regarding the effects of Muslim Customer Perceived Value (MCPV) on consumer purchase intention toward Sharia Compliant Hotel. Therefore, the purpose of the study is to understand the effects of Muslim consumer perceived value on behavioural intention. Knowledge of Muslim customer perceived value provided by this study can be useful for hoteliers to plan effective marketing programs and provide the best experience, as well as Halal services that meet the needs and expectations of Muslim tourists.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Behavioural intention, Muslim consumer, Perceived value, Sharia compliant hotel
Subjects:H Social Sciences > HT Communities. Classes. Races
Divisions:Built Environment
ID Code:73484
Deposited By: Mohd Zulaihi Zainudin
Deposited On:26 Nov 2017 11:37
Last Modified:26 Nov 2017 11:37

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