Universiti Teknologi Malaysia Institutional Repository

Antecedents of online purchase intention: a cross-national study between Iran and Malaysia

Eshaghi, S. M. S. and Afshardoost, M. and Ahmadi, M. M. (2016) Antecedents of online purchase intention: a cross-national study between Iran and Malaysia. In: 10th International Conference on e-Commerce in Developing Countries: With Focus on e-Tourism, ECDC 2016, 15 April 2016 through 16 April 2016, Isfahan; Iran.

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This study examines how cultural values influence consumer decision-making with respect to online purchase intention in Iran and Malaysia. The findings suggest that cultural values are antecedents to Website trust, perceived Website privacy and Website quality. As a result, comparing the Iranian and Malaysian models of online purchase intention, Website trust significantly affected the frequency of online shopping in the Malaysian model, but it did not in the Iranian model. The perceived Website privacy and Website quality significantly affected online shopping frequency in the Iranian model, but not in the Malaysian model. The implications of the study were discussed.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Cross-Cultural Research, Hofstede, Online Purchase Intention, Perceived Website Quality, Structural Equation Modeling, Website Trust
Subjects:H Social Sciences > HF Commerce
Divisions:International Business School
ID Code:73233
Deposited By: Muhammad Atiff Mahussain
Deposited On:22 Nov 2017 12:07
Last Modified:22 Nov 2017 12:07

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