Universiti Teknologi Malaysia Institutional Repository

Turn team innovation into product attractiveness: a case study

Goh, C. F. and Rasli, A. and Tan, O. K. and Choi, S. L. and Yusof, H. M. (2016) Turn team innovation into product attractiveness: a case study. Information (Japan), 19 (18A). pp. 3209-3214. ISSN 1343-4500

Full text not available from this repository.

Official URL: https://www.scopus.com/inward/record.uri?eid=2-s2....

Abstract

Fostering team innovation is important for firms to sustain competitive advantages. However, the empirical studies for the function of team innovation on customer perceived attractiveness is scare. To address the knowledge gap, we propose the link between team innovation and customer perceived attractiveness. In other words, this study investigates the effect of team innovation on customer perceived product attractiveness. The study results confirmed that team innovation exhibits a positive impact on customer perceived attractiveness.

Item Type:Article
Uncontrolled Keywords:Product quality attractiveness, Team innovation
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:72238
Deposited By: Fazli Masari
Deposited On:23 Nov 2017 12:17
Last Modified:23 Nov 2017 12:17

Repository Staff Only: item control page