Jamshidi, D. and Hussin, N. (2016) Islamic credit card adoption understanding: when innovation diffusion theory meets satisfaction and social influence. Journal of Promotion Management, 22 (6). pp. 897-917. ISSN 1049-6491
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Abstract
Understanding the main determinants of Islamic credit card (ICC) adoption is important for banks and users. Grounded in Innovation Diffusion Theory, Theory of Reasoned Action, satisfaction, and social influence concepts, this study purposes and empirically tests an integrated model to explore which factors influence acceptance and use of ICC. To test the conceptual model, the data was collected from 967 bank customers and Partial Least Squares (PLS) technique was used to test the forecasting model. Results suggest that intentions to use and attitude toward use of ICC are mostly determined by relative advantage, compatibility, social influence, and satisfaction.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | innovation diffusion theory, Islamic credit card |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | International Business School |
| ID Code: | 71921 |
| Deposited By: | Fazli Masari |
| Deposited On: | 22 Nov 2017 12:07 |
| Last Modified: | 22 Nov 2017 12:07 |
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