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The moderating effects of affective commitment on the relationship between personality traits and customer-oriented behavior

Ping, L. L. and Ahmad, U. N. U. and Hee, O. C. (2016) The moderating effects of affective commitment on the relationship between personality traits and customer-oriented behavior. Information (Japan), 19 (18A). pp. 3063-3068. ISSN 1343-4500

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Abstract

The purpose of this study is to examine the moderating effects of affective commitment on the relationship between personality traits and customer-oriented behavior among the Malaysian nurses. A quantitative research method was used in this study. Hierarchical regression analysis was employed to test the variables in this study. The findings indicate that a positive significant relationship between personality traits and customer-oriented behavior was established. Affective commitment was found to be a significant moderator between agreeableness and customer-oriented behavior. This paper attempts to provide a framework to the hospital Management to enhance their nurses' performance and offers new avenue to future researchers to apply the concept of customer-oriented behavior in the healthcare context.

Item Type:Article
Uncontrolled Keywords:Affective commitment, Customer-oriented behavior
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:71578
Deposited By: Widya Wahid
Deposited On:16 Nov 2017 16:37
Last Modified:16 Nov 2017 16:37

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