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Diffusion innovation in telecommunication industry through customer participation in develop service quality

Nor Aziz, Ainul Mardhiyah and Ismail, Fadillah (2016) Diffusion innovation in telecommunication industry through customer participation in develop service quality. Information (Japan), 19 (10). pp. 4689-4694. ISSN 1343-4500

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Abstract

Service Innovation is crucial point for Telecommunication Industry to sustain in competitive market. Nowadays, the competitive environment among the industry player leads to the decision making process as one of the important part in organization. Thus, this study is to conduct overview of literature review of relationship between diffusion innovations in decision making process through customer participation towards service quality. All important variables in this study are thoroughly discuss to spread benefits and gap of knowledge mainly for managers level and academic line. Therefore, this study is worthwhile in future research to identify the valuable research findings.

Item Type:Article
Uncontrolled Keywords:Diffusion innovation, Service quality
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Management
ID Code:71311
Deposited By: Siti Nor Hashidah Zakaria
Deposited On:16 Nov 2017 17:39
Last Modified:16 Nov 2017 17:39

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